The Two Main Techniques - PPC and SEO

Author: JATINDERPAL SINGH

Pay Per click (PPC) and Search Engine Optimization (SEO) are two of the main techniques to generate visits on your website.

Pay Per Click (PPC) is the approach where you bid for the position in search results which are sponsored.

• Higher the bid, higher the position

• Higher the competition, higher the bid In principal, it is very straight forward. You pay for the position you wish to be and you have a greater control in terms of spending etc.

Organic SEO: Here you try to optimize your web pages around a set of keywords which you feel are suitable to your category. for more details:-www.the20seotools.com.Once search engine crawlers indexes your website and all the pages then your ranking / listing starts appearing in the organic search results for the keywords you have targeted.

So which one of the two is better?

Organic SEO

• ROI (Return On Investments) from organic SEO is substantially better than PPC.

• Organic SEO pays good in long run.

• The top positions of search engine results are not for sale. You can get there through organic SEO only.

• The CTR of organic listings are higher usually.

• The conversion of organic listing is also higher (lead / sales).

• Organic SEO does not require regular maintenance once SEO is done perfectly and is refined for few iterations.

• There is no recurring cost associated with SEO.

• There is nothing like "click fraud" as you are not paying per click in organic SEO.

PPC (Pay Per Click)
• PPC gives you instant traffic.

• PPC gives you targeted traffic as you can define a set of keywords for which you need traffic.

• Results can be measured in PPC programs.

• Marketing strategies can be formulated based on PPC as a tangible forecast of clicks is available over a period of time. for visit detials:-www.offline-promotion.com.PPC requires professional management once you attain a certain level of spend as maintaining.

• ROI (Return On Investments) is very important. An inefficiently managed PPC program can make you loose hundreds of dollars in one night !!

• PPC usually is second most cost effective form of web marketing (After organic SEO).

• PPC campaigns requires recurring / ongoing management.

• There are chances of loosing money due to click fraud but most of the major search engines have placed mechanisms to check this. Final Take: For any website an optimum balance and mix of PPC campaigns and organic SEO is must as they can generate quality traffic if managed properly. PPC gives instant traffic and can be a good source to generate traffic in long run too.

About the Author:

www.offline-promotion.com



www.greatseosecrets.com

Article Source: http://www.articlesbase.com/seo-articles/the-two-main-techniques-ppc-and-seo-759815.html

Network Marketing Success--ppc Domination Review

Network Marketing Success--ppc Domination Review

Author: Megan Marshall

PPC Domination is the latest product offered through Mike Dillard's Magnetic Sponsoring program. Mike made waves when he first published Magnetic Sponsoring, and thousands have found that his methods work and have become successful Network Marketers by implementing them. So does PPC Domination live up to the reputation of the other Magnetic Sponsoring products? I purchased and reviewed the PPC in order to find out.

Overview of PPC Domination

PPC Domination is a video course that is geared specifically toward Network Marketers. Jim Yahgi, Mike Dillard's personal PPC guru, teaches you step-by-step how to use pay-per-click in order to grow your Network Marketing business. Drawing on personal experience and his own trial-and-error, Jim teaches you how to do PPC advertising without losing money--something that keeps many Network Marketers from doing PPC advertising.

While Jim gives step-by-step instructions, he also focuses on why each of the steps are important. This isn't a course of tips and tricks, rather it's a course that teaches you how to do PPC effectively without trying to stay ahead of the search engines by using the latest and greatest tricks.

What I Liked About PPC Domination

• Geared toward somebody who has never done PPC before--the technical information isn't overwhelming


• Step-by-step instructions


• Exercises to help you really understand the material presented


• PPC training especially for Network Marketers


• The course is still useful if you have experience with PPC--it can help improve results you get from your PPC advertising


• A lot of the material can be applied to any type of marketing for your Network Marketing business--not just PPC

What I Didn't Like About PPC Domination

• Many people love video trainings, but I still prefer reading. I understand why PPC Domination was done in video format (easier to show screen shots, etc.), but I still would have liked a written format.

To Buy or Not to Buy?

So, would I recommend buying PPC Domination? Yes...if you want to grow your Network Marketing business using PPC advertising, this course will help you achieve your goals.

About the Author:

For more information, visit http://success-in-network-marketing.com. Megan Marshall is a successful Network Marketer and stay-at-home mom. As a Network Marketer who was afraid of PPC advertising, she is on a mission to overcome her fear.

Article Source: http://www.articlesbase.com/mlm-articles/network-marketing-successppc-domination-review-730389.html